Jesse Watters slams Michelle Obama PLEZi drinks: ‘Fake Coach bag of fruit juices’

Fox News host Jesse Watters blasted former first lady Michelle Obama for scamming parents and children with her new healthy food and drink brand PLEZi.

The only item offered by the PLEZi brand to date is a no-sugar-added drink in flavors it's calling Tropical Punch, Orange Smash, Sour Apple, and Blueberry Blast.

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"Fruit juice is like one of the worst things for you," Watters said. "It's like liquid cigarettes for kids. But Michelle, she has to make more money than Barack. She is a fruit juice tycoon."

Watters noted that Leah Dunmore, who has led marketing for the M&M's brand, recently joined PLEZi as its president and CEO.

"Michelle hired someone who is a pro at selling candy to kids to help her sell sugar water to kids," Watters said.

Watters and Fox News Radio host Jimmy Failla taste-tested the juice and called it "a scam."

"If she was worried about your health, she would sell you water," Failla said. "It's underwhelming, like this is kind of a fruit punch minus the joy."

Watters suggested it resembled a knock-off of the Mott's juice brand.

"This is the scam," Failla added. "You know how you can get a fake Coach bag on Canal Street? You get a fake Mott's from Michelle Obama."

"You’re still making money, though," Watters interjected. "This is the fake Coach bag of fruit juices."

"You’ll still get diabetes, but you won't even have fun along the way," Failla continued. "It's still filled with sugar."

In a statement on the PLEZi website, Obama writes that the drinks are made for children ages 6-12, as "kids shouldn't regularly be drinking anything other than water or milk until they're at least five years old."

According to the drink's website, ingredients include apple juice concentrate, soluble vegetable fiber, citric acid, vegetable juice (color), watermelon juice concentrate, potassium citrate, ascorbic acid, sodium citrate, magnesium lactate, natural flavors, stevia leaf extract, monk fruit extract, and zinc oxide. The drink's nutrition label states the drink is 22% juice from concentrate and contains nine grams of total carbohydrates, six of which are total sugars, per the eight fluid ounces of one bottle.

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The new food and drink brand is a continuation of Obama's platform as first lady known as "Let's Move," an initiative to help children become more active and eat healthier.

The drinks are available for purchase in Target, Sprouts, and Walmart at around $5 for a four-pack.